Law Firm Headshots: Tips for Creating a Professional Brand and Image

Tips for Creating a Professional Brand and Image

Over my years photographing attorneys and legal professionals, I've learned that your headshot is often the first handshake with potential clients. I was fascinated when I discovered that LinkedIn profiles with professional headshots receive 14 times more views - it really drove home how these images create vital first connections. 

Let me share what I've learned about creating headshots that truly represent you and your firm.

Why Legal Headshots Are Unique

I've photographed professionals across many industries, and I can tell you that legal headshots require a special touch. When I work with attorneys, I focus on capturing both their expertise and their approachability. 

Through trial and error (pun intended!), I've found that the best legal headshots:

  • Build an immediate sense of trust

  • Show your professional side while keeping you approachable

  • Work seamlessly across your website, directories, and social media

  • Represent both you and your firm's values

What to Wear

For Everyone

After hundreds of photo sessions, I've noticed what works best. I always tell my clients to:

  • Choose clothing that gives them confidence - it shows in their expression

  • Wear well-fitted suits or blazers in solid colors (patterns can be distracting)

  • Bring multiple options - I've seen how backup choices can save a session

  • Keep it classic - trends come and go, but professionalism is timeless

My Go-To Guidelines

Here's what I've found photographs beautifully:

  • Navy or charcoal suits consistently look sharp

  • Crisp white or light blue shirts never fail

  • Simple, classic jewelry works best

  • Solid ties or subtle patterns complement without distracting

Making You Look Natural

Expression Tips

I've helped even the most camera-shy attorneys look natural. Here's what works:

  • I encourage practicing your smile beforehand

  • We chat during the session to keep you relaxed

  • I build in breaks to prevent stiff expressions

  • I guide you through poses that feel natural to you

Posture Guidance

From my experience behind the camera:

  • Relaxed shoulders make a huge difference

  • A slight angle often looks better than straight-on

  • I'll help you find your best angle

  • We take our time - rushing never produces good results

Technical Aspects I Focus On

Lighting

Lighting is my secret weapon for great headshots:

  • I use soft lighting to minimize shadows

  • When possible, I love incorporating natural light

  • My studio lighting ensures consistency for firm-wide sessions

  • Good lighting means keeps you looking natural

Backgrounds

I've learned that the best backgrounds:

  • Stay clean and simple

  • Gently blur behind you

  • Maintain professionalism

  • Match your firm's aesthetic

How I Help You Prepare

Before Your Session

I always send my clients these prep tips:

  • Get good rest the night before

  • Stay hydrated - it shows in your skin

  • Press your clothes carefully

  • I keep a lint roller and safety pins handy, just in case

  • We schedule ample time so you never feel rushed

During Your Session

When we're shooting, I make sure to:

  • Listen to your preferences and concerns

  • Show you test shots so you feel confident

  • Take breaks when you need them

  • Try different angles until we find your best look

  • Keep the atmosphere relaxed and professional

Making the Most of Your Headshots

Website Best Practices

From my work with law firm marketers, I've learned:

  • Consistent sizing creates a polished look

  • Quick-loading images are crucial

  • Accessibility matters - always use alt text

  • Mobile optimization is essential

Directory Submissions

I help my clients by:

  • Providing files that meet directory specifications

  • Creating consistent images across platforms

  • Saving various sizes for different uses

  • Keeping originals for future needs

Creating Consistency for Your Firm

My Approach to Firm-Wide Sessions

I've developed these strategies:

  • Coordinating group sessions for consistency

  • Maintaining the same style across all attorneys

  • Creating clear guidelines everyone can follow

  • Planning regular updates to keep images fresh

When to Update

I typically recommend new headshots:

  • Every 2-3 years

  • After significant appearance changes

  • When joining a new firm

  • During rebranding

Conclusion

After years of working with legal professionals, I've learned that the best headshots aren't about perfection - they're about authenticity and professionalism. I love seeing how a great headshot helps potential clients feel connected to you before you meet. It makes that first consultation more comfortable for everyone.

Let's Connect

I'd love to help you create headshots that represent you and your firm effectively. Consider scheduling a brief chat about your needs, and we can discuss how to make your photo session comfortable and successful.

Contact us to chat more about your Headshot Session